The C.S. Hawley blog

Frequent fits, fuzzy musings, and occasional bouts of insight into the world of marketing. We welcome you to our blog with our friendly slogan: "Never at a loss for an opinion."

Why are you selling brand X?

March 28, 2017

I’m currently developing collateral materials for a home-appliance line (we’ll call it “Brand X”), which is carried by one of my retail clients. I searched online to get an idea of how other retailers were touting the product. One very large retailer devoted an entire section of their website to Brand X, so I figured they might provide some insight. However, when I went to their Brand X page, the first thing I saw was a huge banner that read:


How to host a Meet-the-Candidate party

March 20, 2016

If you’ve ever attended a workshop on lobbying, you probably heard this advice many times: the earlier you involve yourself in the legislative process, the easier it is to influence the course of a bill. Although “early involvement” usually means speaking out while a bill is still under consideration by committee, there are numerous ways to become involved in the process even earlier — before the legislative session begins.


We cannot NOT communicate: Research shows the hidden power of business etiquette

August 20, 2015

Although the word “etiquette” may conjure up images of Miss Manners informing a dinner guest that he or she is drinking from the wrong water glass, this article is neither a short course in finishing school nor a reminder of which fork should be used for the seafood appetizer. It is an attempt to show how breaches of etiquette can adversely affect your company’s bottom line. If you’ve never thought of etiquette as a marketing tool, it’s time to revisit the term.


Confessions of a video scriptwriter

April 6, 2013

Time flies. To make a long story short(er), it was the mid-1980s, and after deciding I’d had enough of graduate school, I headed back to my hometown of Boise, Idaho to start my own consulting practice. My first client was a local video production company that needed a writer almost as much as I needed a job. Thus was born C.S. Hawley Marketing, Advertising, and Whatever-Else-Y’all-Got-Money-To-Do.


Lazy thinkers or fuzzy planners?

January 2, 2013

I have been in marketing communications for the better part of 30 years, so I suppose I can be forgiven for occasional bouts of nostalgia. I learned my craft on an IBM Selectric typewriter, so I confess it was a sad day for me when the world’s last typewriter factory closed its doors last year. Although some reports indicate the typewriter is not completely dead, it has certainly been admitted to intensive care.


Simplicity done well is the essence of creativity

June 26, 2011

Welcome to Chris Hawley’s corner of the Internet. Because I’m in marketing, I deal with tweets, pokes, likes, shouts, chats, feeds, wikis, widgets, and a whole bunch of other in-your-face stuff every day. But if you really want to know what I do, it’s pretty simple.

 

I get paid to annoy you.