The C.S. Hawley blog
Frequent fits, fuzzy musings, and occasional bouts of insight into the world of marketing. We welcome you to our blog with our friendly slogan: "Never at a loss for an opinion."
Confessions of a video scriptwriter
April 6, 2013
Time flies. To make a long story short(er), it was the mid-1980s, and after deciding I'd had enough of graduate school, I headed back to my hometown of Boise, Idaho to start my own consulting practice. My first client was a local video production company that needed a writer almost as much as I needed a job. Thus was born C.S. Hawley Marketing, Advertising, and Whatever-Else-Y’all-Got-Money-To-Do.
Lazy thinkers or fuzzy planners?
January 2, 2013
I have been in marketing communications for the better part of 30 years, so I suppose I can be forgiven for occasional bouts of nostalgia. I learned my craft on an IBM Selectric typewriter, so I confess it was a sad day for me when the world’s last typewriter factory closed its doors last year. Although some reports indicate the typewriter is not completely dead, it has certainly been admitted to intensive care.